Alpha 211 launched in London 2001 specialising in Denim only for Ladies, Men and children.

Having found our niche in Ladies product, our focus soon encompassed for additional growth in Outerwear, PU and Woven lines across the UK highstreets and EU market.

The company's foundations were based on quality, innovation, progressive design, commitment and foremost, trust and responsibility. We have, through the years, stayed true to our standards by building a close and dedicated team with great rapport and reputation with both our factories and customers.

Alpha 211’s design range caters for the fashionable toddler, trendy teen through to the classic sophisticated ladies in main, maternity, plus and petite sizes.

We hold an unmistakable pride in our service and dedicated commitment to our clients and equally our teams & factory that ultimately make it all happen.

In 2018 we partnered with our most committed, robust and accomplished of factories in the FE, moving all operations to our factory sites in Bangladesh & China.

We now run a small team in London, made up of designers, QC and logistics. This allows us to keep all overheads to a minimum and for us to work in complete transparency with our factories ensuring the strongest footing with all goods from design through to delivery.